[hkes_show_google_ad] German sports company Lagardère Sports have become the exclusive marketing partner of Unicorns of Love, the team announced in a Facebook post Monday. According to the announcement, the company will be focusing on “sponsor acquisition, product development and expansion of digital channels” for the team. Their market leader will be working with UoL to help expand the brand and establish media rights. This is the first investment Lagardère Sports has made in an esport. “The Unicorns of Love stand out with their extravagant appearance, a strong and growing fanbase as well as their target group-accurate communication skills,” said Robert Müller, Managing Director of Lagardère Sports. “We see great potential that the Unicorns of Love can become one of the leading brands in eSports.” [hkes_show_google_ad]